Trying to post a little bit more regularly here, and not necessarily in such painstaking essay-like detail. Let me know if you like it/hate it/don't care..
Marketing to kids, for when they're adults:
-Check out this story in the NYT about Toyota's marketing efforts around the Scion.
My take is that this makes a bunch of sense, when done well. There's certainly opportunity and historical evidence that it works (hellooooo cigarette manufacturers, anyone want a Camel??) but if they go too far into this foray, it might just represent another triumph of "strategery in creativity" over logical decision-making. People often forget how scientific advertising can be, but the best marketers/advertisers find a way to balance both. So, how do I know if these campaigns get the results I'm expecting?
Also, this is exactly the kind of consumer socialization that I referred to in my previous post, "Where'd all the mallrats go?"
You go New York Times:
The Times is making a recent habit of highlighting Google's questionable behavior and the future it might hold for us. Consider for a moment the wording of this headline: "Hiding in Plain Sight, Google Seeks More Power" Interesting piece as well, always a bonus :)
For the overambitious types:
Assuming you've read this far, perhaps you have the attention span to read this piece on the old "Content is King" debate from Digital TX. And no, I haven't finished it yet either..
Advertising dorks everywhere, rejoice!
Seriously, could these guys embarrass themselves more?? Ok, fine, so they're big ballers in the world of advertising but do they really need to argue about nothing at all? Well, I guess so, I mean, I did read it. Doesn't mean I thought it was good. If anything it just made the point that both of them neglected to make: Great advertising and great product experiences are intertwined. Now, can't we all just get along?
That's it for now..