Robert Scoble and Dave Winer chat about innovation over in the WSJ in the context of Microsoft, debating over email whether or not the behemoth is driving or following.
I think it's worth checking out but ultimately, it's not terribly new. The interesting part to me, really, is that people struggle so hard to define innovation. If you track what these two say, their own definition of it clearly changes throughout the course of the discussion, with both moving their viewpoints a decent amount. It seems like Winer really just wants to say that Microsoft has been a follower and always will be and Scoble wants to poke holes and point out specific examples.
What I'd like to see is a broader conversation with a more constructive focus. Especially given that this last year or so has felt like "The Innovation Year" in tech media. Everywhere I turn, it feels like, I see someone talking about how to innovate, who's innovative (How come that damn Gore company keeps popping up??), who isn't innovative and why someone's innovation isn't really an innovation, but rather, a subtle tweaking.
Basically, it feels like semantic masturbation. Yeah, I said it.. semantic.
Stop arguing about what is or isn't innovation people. Start talking about actually driving change. Like it or not, big companies do it quite a bit. Microsoft, Yahoo, Google, eBay, AOL, Comcast, Starbucks.. large companies are making changes often. Small companies manage to do it as well. I'd prefer if we talked focused on change, how to drive it and what it means.
Maybe that would be innovative :)
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