Things that I'm thinking about (part 2)

Holy crap!

I didn't think it was going to take so long to get up part 2 after my last post, sorry about that. Between my laptop dying (replacing h/w at a big company can be a HUGE pain, let me tell you..) a hugely consumptive weekend (drinking, dancing, reading, movie watching) and traveling (I'm up in Seattle visiting friends and attending the grand opening of one of their stores) I've been just overwhelmed.

You know what they say about excuses, of course..

So, other stuff that I've been thinking about, the advertising edition:

Creating value with advertising

Targeting, personalization and your personal involvement

Becoming an evangelist

Pontifications on Yahoo!, the ad market and how we should go make life even more confusing..

 

Part 3 will be dealing with networks (social and otherwise..).

 

Technorati Tags: advertising, personalization, targeting, evangelism

Comments

[Valeria Maltoni]

Thank you for pointing out such an interesting list of links on advertising -- and for linking to my post.