The best advertising sometimes isn't advertising at all..

While surfing around the Yahoo! Music website, I came across this video, from the soundtrack of the movie "Into the Wild". It turns out that Eddie Vedder did most of the music for the movie (for his pal Sean Penn, who directed it) and this is the video. Being a Pearl Jam fan, I clicked play and 5 minutes later, I'm searching around the 'Net to find out more about the movie, the story behind it and when/where it's playing.

Now, while you could argue that this video is meant to be marketing for the movie, I would suggest that this is much more compelling and useful than some 30-second snippet that's edited for TV. It's also interesting to note that despite being a song done by a famous musician, he doesn't really appear in the video at all.

 

Technorati Tags: Into the Wild, Eddie Vedder, Marketing and Advertising