Excellent discussion of what marketing looks like today and how differently companies need to think about their approach to reaching customers. The reality is, Seth's been thinking and talking about these ideas for many many years and he's still WAY ahead of the curve. The vast majority of large companies still believe that blasting TV ads is the best way to get their message out. However, as he points out, that creates a lot of opportunity right now for those of us who see the situation differently. Something to go take advantage of :) Have a listen and let me know what you think.