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« Using advertising to create engagement AND to promote your product: an example | Main | Very cool visualization of data »

April 16, 2007

Comments

Ben Hoyt

Honestly, this article does such a poor job of explaining what the hell this company does, that I have no clue what the hell they're talking about. It's like, if you don't already know the lingo that the article is littered with, it's like reading another language. WTF does ZenZui do/offer?!

Robi

Hey Ben, I think the second article I referenced, the one in Business 2.0 (http://blogs.business2.com/business2blog/2007/03/microsoft_spino.html) probably talks about this in a more coherent way. You're right, the first one is very jargon-filled. Essentially, the firm is focused on providing interfaces for the mobile phone. Their current thoughts about that solution involve using "widgets" or "tiles" to represent the data and content that you'd like to access on your phone. This approach is supposed to be more intuitive and more space-economical for the user and device.

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